Freakonomics – Game changer or dangerously misleading resource? Agam Berry breaks down this bestseller

Freakonomics – Game changer or dangerously misleading resource? Agam Berry breaks down this bestseller

Sep 23

When Freakonomics first exploded onto the marketplace just a few short years ago, it nearly instantly catapulted its authors (Steven D Levitt and Stephen J Dubner) into the public eye. Not only was Freakonomics a major bestseller (and has remained one of the hottest business books in the last few years), but it was also made into a documentary that enjoyed pretty widespread acclaim.

However, business owners, entrepreneurs, salesman, and even regular everyday folks continue to wonder whether or not Freakonomics is the big time resource that they can count on to help build a modern day business – or little more than smoke, mirrors, and modern-day snake oil peddled by less than ethical marketers.

Agam Berry also wondered the same thing, which is why this article was written in the first place.

Freakonomics is as close to the “real deal” when it comes to understanding real-life economics

On the surface, Freakonomics looks as though it covers anything and everything in our modern life – trying to pull different relationships from completely different areas in an effort to better understand how our world (and our economy) works. It’s fun and exciting to go through all of the different and interesting stories that the writers were able to create – including the inner workings of drug cartels, secrets of the Ku Klux Klan, and how real estate agents really sell all those houses – and just as far as storytelling goes you’d be hard-pressed to find an easier read in the economics book world.

However, digging just a little bit deeper and you’re able to see exactly why Freakonomics has been able to transform the way we look at our modern world. Not just a study of the economics that most of us paid attention to in high school or college, the truth of the matter is that this book exposes the real root cause of why an economy works in the first place – outlining all of the “ins and outs” of incentives and how they drive what people respond to.

There may not be a more powerful tool to help you build your business then this one

Now I know that it’s pretty big talk about a book that will probably only set you back the price of a single dinner (compared to all of those ridiculously expensive seminars, information products, or other resources available out there) – but it’s true.

Freakonomics has the ability to completely change and shift the way that you think about your business (and your market in general) giving you an almost unfair advantage when it comes to providing real value for your customers.

And the best thing of all this is that you’ll never have to expend too terribly much effort to generate all of this extra value – you’ll simply be providing people with exactly what they’re looking for in ways that your direct competitors have never considered before.

If you’ve been looking for the marketing product, book couple resource that is the equivalent of an “nuclear weapon of influence”, then you found it right here in Freakonomics.